We’ll walk through the essentials to ensure your Pinterest advertising account is set up for success. When it comes to actually using Pinterest advertising, the process must be treated completely separate from advertising on Facebook & Instagram.īest practices, campaign setup, targeting, creative, and ad delivery should all be treated differently on Pinterest compared to other social platforms. Pinterest for eCommerce: Advertising Best Practices MAUs behind Instagram (currently coming in at 140 million). In Q4 of 2020, Pinterest had a whopping 459 million monthly active users (MAUs) worldwide.ĩ8 Million of those MAUs were from the United States. In 2020, that number grew by nearly $400M. So much so that, according to Statistica, Pinterest advertising spend topped over $1B in 2019. Over the last few years, Pinterest has been rapidly gaining popularity as a social media platform. Instead, the platform should be viewed as a crucial part of your digital marketing strategy.ĭon’t believe us? We’ll walk through why your e-commerce business should be on Pinterest, and how you can use the platform to boost sales and engagement. Pinterest is no longer a platform that your business can brush aside.
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